We're back with another Property Professional Profile! This time, we interview interior designer, Zoe Brewer. Zoe is the director of
My Interior Stylist, a one-stop shop for various interior design needs, including residential and business styling, home-staging and TV and event styling. Zoe will soon open a
pop-up design shop in Willesden Green as well.
What is "interior styling" and what are some examples of your projects?
Interior styling covers a large area of design. The title describes all manner of styling from interior re-design to weddings, home-staging and anything that involves making a place look pretty! I started out with home-staging, show homes and residential interiors, all of which I still do, but my favouite jobs are "one-off" styling moments, i.e. events, editorial or TV.
What are the most important pieces and/or rooms you focus on when styling a home?
This varies depending on the person and the house. I think it's important to work out the person and what they want from their home before the design process begins. However, personally, I think the bedroom is very important to get right. We spend something like one-third of our life in bed, so it's worth spending as much as you can on a good quality bed and mattress. A few styling touches such as cushions and throws can quickly change a bland room into a luxury hotel bedroom!
What are your go-to interior design shops and inspiration sources?
My favourite designers at the moment are
Lee Broom and
Jonathan Adler. I also know I can always find something unusual from smaller designer makers such as
Kissher and
Lou Rota. Car boots and markets are like catnip to me — I have to restrain myself from over-purchasing! For inspiration, I always use
Pinterest.
Can you share some simple styling tips for readers to implement in their own homes?
Styling a room needn't be costly. In fact, some things don't cost anything! Simply moving a sofa to a new position can change the whole feeling of a room. If you're on a tight budget, you may not be able to afford a chair re-upholstered in your favourite fabric, but you could buy a metre and make a cushion or two. Repurpose or up-cycle items that are past their best — it's cheaper, avoids waste and is better for the enivronment. Spray paint is a perfect way to give a new lease of life to old furniture, etc. Try to arrange your accessories in groups and keep items in odd numbers (3 or 5 candles rather than 2 or 4). Use different heights and shapes, but stick to one or two colours. Have the confidence to go with what looks good to you — it's your house!
Thanks for these great tips, Zoe. To learn more about My Interior Stylist and Zoe's work, click here.